Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Digital marketing consists of many different types of marketing strategies, but the spectrum of services consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing.Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Digital marketing consists of many different types of marketing strategies, but the spectrum of services consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing.

Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitor, which will hopefully turn into a customer.

This questions depends on what type of business you are in, but, in general, websites should consist of the following pages: Home, About the Company, Services/Products offered, Case Studies/Testimonials, Blog, and a Contact Us page. and start with starter SEO Packages

Yes You own everything we design and develop. Don't trust web developers that make you pay a monthly fee and then threaten to turn off your website if you stop paying.

On average, we shoot for a 2 to 6 week turnaround, but the pace of any project is set by each client. How much input you can provide during the initial stages, your availability with feedback, how soon the content is ready – all this affects the speed of completion. The functionality needs may also play a role – more complex sites will take more time to develop.

Yes! We love it when our clients take control of their website and learn to manage it on their own. We’ll provide you with a set of comprehensive video tutorials to help you learn your way around, as well provide you with a training session to help get you on your way. (Note: We love to answer your questions!)

For most projects, equal payments are made at the start, midway, and the end of the project, but we can work with you to set up a schedule that meets your needs. We understand that this is a big investment and want to help you budget for the expense in whatever way possible. We accept checks, PayPal, and all major credit cards.

SEO is an acronym for “search engine optimisation” which is the enhancement of your web pages and their online profile so as to improve your site’s ranking in the Search Engine results pages (SERPS) for nominated clusters of keyword phrases. As Google states on their website “Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”.

You can expect rankings to improve over time, not diminish. Many of our clients see their rankings rise with every Google update (additions/improvements to Google's ranking algorithms), just as Springboard SEO's website has over the years. Contrarily, in that time, many of our competitors have fallen from the the first page of results for competitive keywords as a result of using quick fix and band-aid solutions, instead of thorough planning and careful implementation.

Most major search engines show two types of results for search queries. They show paid and non paid results. The unpaid / algorithmic listings are called the organic search results. They are also known as natural or free listings. Organic search results are organized by hidden quality score by search engines based on popularity and relevancy, which is largely determined based on page content, linkage data, domain age and trust related data among many other ranking factors. Most people trust organic results and studies have shown that 60 to 80% of clicks are on the organic search results.

Beware of SEO companies that claim to guarantee rankings, as natural search results are computed by algorithms that automatically index sites according to hundreds of different criteria. Springboard SEO's guarantee is to give our clients the very best that our years of search visibility experience have given us. Guaranteed search placement exists only through paid inclusion, such as with Google Adwords pay-per-click program. The disadvantage of paid inclusion is that once you reach your daily advertising budget or terminate your campaign, your search visibility ceases.

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

In the world of social media, you get what you give. It’s important to share industry-related content, “real-time” photos and even user-generated content on a regular basis. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personable perspective shows people you’re more than just a brand – you’re a person just like them.

Google Adwords is the name of Google’s paid advertising program before they simplified it to just Google Ads.

You create an account, create either text or display ads, decide on targeting and bidding factors and launch a campaign. Google will then display your ads each day until your budget runs out and, under most circumstances, charge you each time someone clicks on your ads. Google Ads primarily refers to the search ads you see above search results in Google, though Google does provide options to run advertising on other channels and in other formats, such as YouTube commercials.

LThis is a very difficult question to answer in two sentences. To help you decide, you will need to determine your cost per click, click through rate, and conversion rate. These numbers will give you a cost per conversion. You then decide if that cost is low enough to produce a profit for you and your business

Google Shopping Ads are product ads that display at the top of search results. These differ from standard Google Ads in that they show product images and information on the front end (on Google Search) and are uploaded to Google on the backend through digital tools or spreadsheets